Basic Internet Marketing Courseware

SoftSkills trainers can teach this material and also learn some things about their own Internet marketing practices! This one-day course includes an introduction to Internet marketing, a discussion of the six-step marketing cycle, creating influence through content on web sites and in e-mail, and more. There are also sessions about building influence, e-mail marketing, pay per click ads, and search engine optimization (SEO) so that learners develop a solid foundation in Internet marketing skills.

This SoftSkills training courseware includes training tips and detailed activities in the instructor's guide, a student guide, pre-formatted PowerPoint slides and a quick reference guide, and it's completely customizable. If your learners are interested in different learning modes, check out the opportunity for blended learning to supplement your SoftSkills training.