Digital Transformation: Communication and Sales Channels Courseware

The era of brick-and-mortar establishments being the sole avenue for businesses is long gone. Now, consumers are logging in, browsing, comparing, and making purchase decisions in the digital realm.

This one-day course will ensure that participants understand the value of learning about a business's customer in order to effectively engage, and connect with, them.

Topics covered in the course include:

• Common digital tools and platforms companies are using to reach audiences.
• The importance of a consistent customer experience across all platforms.
• How to learn about the customer and ensure a brand's marketing and sales strategies are relevant and valuable for them.
• Combatting the common pain points for consumers interacting with a company's digital tools.